Have you ever felt like your dream is taking too long? Like time is passing you by, and maybe it’s just not meant to happen? I know that feeling.
It took me 20 years to finally start my clothing store, Naughty Girl. But I never gave up on it—because sometimes, it’s not about you not being ready. It’s about everything else falling into place at the right time.
If you’re feeling lost, unsure or like your dream is slipping away, I want to share my journey with you. Because if there’s one thing I’ve learned, it’s that dreams don’t have an expiration date—but they do evolve.
What’s Your Dream?
We all have dreams. Some of us discover them early in life, while others find them along the way. But no matter when that dream hits you, it’s important to hold onto it and build upon it.
For me, my journey into the Naughty world started in my 20s when I was really into Agent Provocateur, the lingerie company. Their marketing was sexy, bold, and immersive, and I admired how they built a brand that was both sensual and empowering.
Inspired by them, I dreamed of opening a lingerie store that was more than just shopping—it would be an experience. I wanted a boudoir-style boutique where women could educate themselves on sensuality, sip champagne, take classes, and explore their confidence in a beautifully curated space. I called it Red Light Boudoir and kept all my ideas in a beautiful red binder—something I held onto for 20 years.
But here’s the thing—I never let go of the dream, but the timing just wasn’t right.
Is the Timing Right?
Sometimes, the timing isn’t about you not being ready—it’s about everything else falling into place. That’s exactly how it was for me. It wasn’t just about whether I was ready—I needed time to grow, learn, and evolve.
When I started my first brand, Sienna Sinclaire, I had one goal: to write Naughty Travel Guides. But back then, I had no audience and wasn’t even on social media. So I had to start small:
💋 I launched a Myspace page (yes, that long ago!)
💋 I built an online adult website, posting sexy photos to attract followers
💋 I got certified in sex education, so I could teach classes
💋 I became a burlesque performer and pinup/ fetish model, traveling the world and building my name
This was how I built my brand from scratch. And when I finally had an audience, I published my first book:"The Naughty Girl’s Guide to Los Angeles."
To promote it, I started a Meetup group, turning my book into an immersive experience where women could explore LA’s naughtiest spots with me. This was when my audience changed. No longer just men—women were showing up.
And that’s when I knew… I was finally ready to launch Naughty Girl.
Knowing When It’s Time to Start
It wasn’t just about having more women in my audience. Other factors told me this was the right time to start my store:
💋 Fashion Became My Passion: As I traveled the world, I discovered unique outfits and developed my own signature style. Women constantly asked me, Where did you get that? But most of my clothes were one-of-a-kind, designer, or from another country. That’s when I knew—if I launched a store, I’d bring women affordable, high-quality, unique pieces that fit my aesthetic.
💋 The Rise of Instagram & Influencer Marketing: I was now on Instagram and had been following Revolve for three years—not because I planned to open a store, but because I love great marketing. The more I observed, the more I realized the fashion industry had changed. Websites, branding, and social media made it so much easier and cheaper to launch than it was 20 years ago.
Revolve was spending millions on marketing, but what stood out was their use of influencers. Instead of traditional ads, they were taking influencers on trips, gifting them clothes, and creating a community-driven brand.
💋 I Could Use This Strategy, But on My Own Terms: If I opened my store, I would use their approach—but on a much smaller budget. I would host influencer trips, work with Instagram girls, and create my own mini-Revolve experience. And when I finally launched? Influencers called me the “Mini Revolve.” Not because I was copying, but because I had built a brand with that same strong marketing foundation—but in my own way.
At this point, I knew…It was time to finally open the store I had dreamed about for 20 years.
But as I got ready to launch, I realized something:
The dream I had at 20 wasn’t exactly the dream I had now. And that’s when I learned the most important lesson of all…
Knowing How to Adjust Your Dream
Dreams don’t always stay the same. And that’s okay.
My original vision was for a lingerie store. But over time, I realized my passion had shifted. I was more into fashion, and so were my followers. Women weren’t just asking about my lingerie—they wanted everything I wore.
So I adjusted my dream. Instead of just a lingerie store, I launched a full clothing brand—one that still kept everything I loved about my original idea. It was still:
💋 Sexy & bold
💋 An immersive experience with champagne parties & classes
💋 A brand that empowered women to feel confident in what they wore
And that’s how Naughty Girl was born. I allowed my dream to grow with me—and that’s what made it possible.
I Want to Hear From You!
💋 Do you have a dream you’ve been holding onto?
💋 Have you had to adjust your vision to make it happen?
💋 Need advice on taking that next step?
I’d love to hear your story! Email me with your dream, your struggles, or your questions—I’d love to help however I can.
And if this post inspired you, share it with a friend who needs to hear it.